September 14, 2021
 • 
Press Releases

PORTFOLIO UPDATE - RightBridge Ventures AB (publ.) (“RBV”) portfolio company Lilmix Esports AB (“Lilmix”) signs new endorsement and media partnership agreement with Odin Gaming.

114.09.2021 - RBV portfolio company Lilmix signs a 1 year media endorsement agreement with international PC Gaming accessories companyODIN GAMING. "This agreement supports Lilmix #lLilfam philosophy to work with companies that make esports accessible to every gamer and enthusiast worldwide" - says Max "Quix" Lindquist, Lilmix CEO and co -founder

The agreement implies that Lilmix fans - #Lilfam- will benefit of premium content and preferent insight in ODIN GAMING leading performance products.

RBV believes that esport and gaming industry is the next battlefield of the Attention Economy. RBV invests in esport and gaming companies that support endemic and non – endemic brands in their effort to catch the attention of the exponentially growing esport and gaming community.

Lilmix fanbase (#lilfam) has grown exponentially during the last months and it is attracting brands willing to tap the esport and gaming fan community.

RBV continues supporting Lilmix operations with capital and competence in their journey to become a tier 1 esport organisation.RBV stake in Limix is c. 22%.

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About RightBridgeVentures

RightBridge Ventures is an investment company based inStockholm (Sweden) dedicated to investing in companies that shape the future ofesports and gaming as part of the digital entertainment industry. The intentionof RightBridge board of directors is to present a motion for public listing ofRightBridge during 2021. For more information visit www.rightbridge.se or get updates by following RightBridge Ventures on Instagram and LinkedIn. Contact:jointhejourney@rightbridge.se

About Lilmix Esports AB

Lilmix Esportswas founded in 2018, and in the beginning, it was just a fun “thing” in orderto participate in the Swedish Elitserien, the highest Counter Strike: GlobalOffensive league in Sweden. Today is a professional esports organisation withover 16 000 average peak viewers. For more information visit: www.lilmix.gg, follow us in our differentsocial media challenges and be part of #lilfam.

About Odin Gaming (https://www.odinpc.com ) - We make elite PC gaming accessories that level up your game.

Founded in2019 by gamers with a passion for all things gaming, we bring innovative design and unique products for all gamers to enjoy. Whether you're just getting into PC gaming or have many years of pro level experience, we leave no one behind. Our products are made just for you! Odin Gaming is committed to producing the most innovative, elite level PC peripherals and making them accessible for every gamer

PORTFOLIO UPDATE - RightBridge Ventures AB (publ.) (“RBV”) portfolio company Lilmix Esports AB (“Lilmix”) signs new endorsement and media partnership agreement with Odin Gaming.

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