The gaming company Razer, through their entity ‘Razer Fintech’, has applied to the Monetary Authority of Singapore (MAS) for a digital banking licence (Digital Full Bank License) to service the youth and millennial demographic that makes up an overwhelming base of it’s fans and Razer’s users.
The Razor Youth Bank aims to “deliver a highly differentiated value proposition” through using the brand’s authenticity with the global youth and millennial population (set to surpass the Baby Boomers demographic this year in the U.S.) to “create and deliver highly innovative and bespoke banking solutions to a large underserved demographic”. The brand is well known for its ergonomically built, brightly-lit devices and hardware.
Details on the announcement: https://disruptionbanking.com/2020/01/03/razer-digital-banking-licence/
